For all the advantages that programmatic systems have, they also unfortunately attract more and more fraudulent users who employ technical tricks to attempt to claim a part of a campaign’s budget. The annual damages caused by ad fraud amount to millions.
Ad Fraud Prevention - reliable protection for Your Online ads
What is Ad Fraud and how can You protect Yourself from it?
Bots, for example, imitate human behaviour and generate artificial traffic, which in reality, doesn’t exist at all, resulting in massive costs for advertisers.
Meetrics‘ technology detects inconsistencies in selected hardware and usage features, which are then used to determine fraudulent traffic.